How Long After Airing Are Shows On ITV Hub (And Why)?

Exact Answer: Within Three Hours

ITV Hub, formerly known as the ITV player, provides on-demand online video services that can be accessed only through the main website of ITV. The service has millions of registered users, and it is trendy in all parts of the world. The company provides various types of services, such as in sports, theatre, music, drama, fashion, news, and many more.

The service was first released on the 5th of December, 2008. The services can be availed on the website as well as there is an app for the same. The services provided by the company run on all the operating systems, whether it be Windows, macOS, or Linux. The services are also available on cable, and all the genres are available in the English language.

How Long After Airing Are Shows On ITV Hub?

The ITV hub has several channels on it, and each channel shows content explicitly related to a particular genre. Highlights of various sporting events such as the 2010 FIFA World Cup are also available on the ITV hub. There are multiple shows that people can view. Various shows related to cooking, such as MasterChef or other reality shows, are also available on the ITV hub. Weekly shows are also broadcasted on the platform. For kids, cartoons are telecasted to keep them interested.

All the material available on the platform can be viewed if the viewer has a subscription to the company. However, there are a few shows, movies, and plays unavailable because of copyright issues. But the company keeps on updating the site regularly and keeps on adding new features and fresh content for the audience’s viewership. Before 2008, the platform was famous with the name of Virgin media, but in 2008 the copyrights of the platform were sold to a new company, and the website was renamed.

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Type Of ShowsTime After Airing To Be Available On ITV Hub
Pre-recorded shows such as MasterChefHalf an hour
Live shows such as a football matchTwo to three hours

The time after which a show is available on ITV hub depends on the type of show. Pre-recorded shows are made available within half an hour, whereas live shows take some time to get uploaded but are available in around two to three hours.

Why Does It Take That Long After Airing For Shown On ITV Hub?

The ITV services first began on its website, but after gaining massive support from the audience, the company decided to make the content available on television and mobile platforms. In the beginning, not all the shows present on the website were broadcasted on television and mobile because the company thought this was an experiment and was afraid of suffering loss because of such an experiment.

But as it turned out, the move brought massive success to the company, and the viewership of the platform increased many folds. However, certain contents are regional and are only available to the viewers of a particular region. The ITV hub detects the location of the viewer with the help of the ISP provided. After confirmation, the platform can prevent the user from watching specific content unavailable in that region.

It takes that long for the program to be available on ITV Hub because it needs to upload. Pre-recorded shows are uploaded earlier, and only the final step is left to be completed. However, live shows are recorded on-site, and it is not possible to upload them immediately. The company tries its best to upload the content as soon as possible to watch the catch-up at the earliest.

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Conclusion

Finally, it can be concluded that ITV Hub is a platform where different types of content are broadcasted for viewers. The company was first started in 2008, and the shows were available on the company’s website. But after getting a positive response from the audience, the content was also launched on television and mobile.

On average, it takes a maximum of three hours for a show to be available on ITV hub after airing on TV. Live shows take a bit longer to get uploaded than the other ones. The platform has gained massive viewership in the past few years, and its craze is increasing rapidly.

References

  1. https://journals.sagepub.com/doi/abs/10.1177/1749602017698159
  2. https://link.springer.com/chapter/10.1007/978-3-540-69478-6_7
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